Case studies
New case studies are constantly added to this section. They highlight some of the best examples of Business media advertising as judged in this year's B2B Marketing Awards.
Please click on a category on the left to view a selection of case studies which demonstrate the effectiveness of advertising in the business press in that sector.
If you would like to submit a Business and Professional case study please email us
Recent case study
The Carbon Trust exists to raise awareness of climate change
among the business community and to help and advise organisations on how to reduce their carbon emissions. The campaign sought to overcome inertia about tackling climate change among business decision makers, to drive awareness of energy efficiency among FTSE 350 board members and to position the Carbon Trust as the independent advisor. The target audience was senior decision makers in large companies, plus institutional investors and city financial analysts.
