Insight
The business and professional Insight database is intended as a resource for all who are interested in the research case for magazines. It is designed to help publishers, agencies and clients better understand the value of business and professional media and to provide the easiest possible access to any relevant information.
Business and professional Insight features downloadable presentations on the strength of business and professional magazines as a medium. The series of presentations is designed to cover the different aspects of the marketing story. Please use the 'contact us' box at the top of this page if you think there is an area we have missed.
To help you find the information you are looking for we have divided the available inforamtion into six sections. Each section includes summary slides of all relevant studies in this area of business and professional media research. Click on any section below for relevant presentations.
The case for business and professional publicationsA presentation of the research based evidence that business and professional magazines are a powerful advertising medium.
To see why business and professional media is at the heart of business, download the presentation here.
The power of business and professional publications
87% of decision makers use business and professional publications.
To see why business and professional media is at the heart of business, download the presentation here.
Decision-makers' view of business and professional magazine advertising
- 73 per cent of decision makers agree that business and professional publications 'contain advertising that is useful to my job'
- 78 per cent of main board directors said that ads in business and professional publications are more useful to them than ads in other media
To find out about decision-makers' view of business and professional magazine advertising, download the presentation by clicking here.
Advertisers' view of the medium
- 96 per cent of sales and marketing directors said that business and professional press is the best for providing effective advertising for their marketing campaigns
- 86 per cent said that business and professional press is best for providing sales leads
To find out more about the advertiser's view of the medium, download the presentation by clicking here.
Business and professional magazines communicate
- advertising in business and professional publication builds awareness
- advertising communicates product attrributes and generates brand awareness. Brand preference increases as brand awareness increases.
To find out how business and professional magazines communicate, download the presentation here.
At the heart of business
- 87 per cent of decision makers use business and professional magazines regularly, reading at least 1 in 2 issues
- 96 per cent of main board directors read their business and professional press regularly
To see why business and professional media is at the heart of business, download the presentation here.
Generating a return on investment
- According to American Business Media's research, more than half of those exposed to advertising had purchased or recommended purchase of an advertised product.
- Click the link above for case studies
Download the presentation on how business and professional media generates a return on investment.
Decision-makers' view of the medium
- 93 per cent of decision makers agree that business and professional magazines 'keep me regularly informed about my industry'
- 80 per cent of decision makers agree that business and professional publications are 'an authoritative source of information'
To find out more download the presentation here.
